Lansdale, PA, October 23, 2024 – Benetrends Financial, a leader in franchise funding solutions, is proud to announce that CEO Rocco Fiorentino has been elected to the International Franchise Association (IFA) Board of Directors. Rocco will officially begin his three-year term at the 2025 IFA Annual Convention in February, joining a distinguished group of 15 franchise leaders dedicated to promoting and supporting the franchise business model.
Rocco’s induction to the IFA Board is a significant milestone, further solidifying Benetrends’ standing as a trusted and vital partner within the franchise community. With over 40 years of expertise in funding entrepreneurial ventures, Benetrends has built a legacy of empowering franchisees through innovative financial solutions, including 401(k) rollovers, SBA loans, and more. This partnership with IFA highlights Benetrends’ ongoing commitment to the success of franchisees and franchisors alike.
“I’m honored to be elected to the IFA Board of Directors and excited to contribute to the incredible work being done to support the franchise sector,” said Rocco Fiorentino, CEO of Benetrends Financial. “At Benetrends, our mission is to empower entrepreneurs, and I look forward to collaborating with my fellow board members to help shape the future of franchising.”
Matt Haller, President & CEO of IFA, shared his excitement:
“IFA’s volunteer leadership is integral in driving the association and our mission forward at a pivotal time for franchising,” said Matt Haller, IFA President and CEO. “Rocco’s expertise and experience in franchising will help take the association to new levels so we can further support our members and the opportunities they create in local communities. These new directors bring unique contributions and perspectives, and we look forward to the leadership they will provide to the entire franchise community and the millions of people it serves in the years ahead.”
Benetrends is excited to continue fostering strong relationships within the franchise sector, both as a preferred vendor of IFA and now with Rocco playing an even more integral role in the organization’s leadership.
For more information about Benetrends Financial and its franchise funding solutions, visit www.benetrends.com.
About Benetrends Financial:
Benetrends Financial is a premier financial solutions provider, empowering entrepreneurs with innovative funding options to successfully launch and grow their businesses. With over 40 years of expertise, Benetrends offers a comprehensive suite of services, including 401(k)/IRA rollover funding, SBA loans, unsecured funding, and more. Committed to excellence, Benetrends ensures clients receive personalized support and expert guidance throughout their entrepreneurial journey. To learn more about Benetrends, visit www.benetrends.com.
About The International Franchise Association:
Celebrating over 60 years of excellence, education, and advocacy, the International Franchise Association (IFA) is the world’s oldest and largest organization representing franchising worldwide. IFA works through its government relations and public policy, media relations, and educational programs to protect, enhance and promote franchising and the approximately 806,270 franchise establishments that support nearly 8.7 million direct jobs, $858.5 billion of economic output for the U.S. economy, and almost 3 percent of the Gross Domestic Product (GDP). IFA members include franchise companies in over 300 different business format categories, individual franchisees, and supplier companies that support the industry.