You can’t do it all. It’s a lesson that many entrepreneurs learn the hard way. Starting a small business requires many talents, and some of them you simply won’t have or won’t have in enough abundance to be effective. That’s where outsourcing can help your business....
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Benetrends Blog
Benetrends Recognized by Entrepreneur as a Top Franchise Supplier
In the franchise industry, a "supplier" plays a supporting role (behind the scenes) in the development and growth of a franchise brand. Entrepreneur is bringing the suppliers out of the background and shining a spotlight on the top suppliers in a variety of...
Building a Team of Outsourced Professionals
To start and run your business successfully, you need the right people possessing the right skills. For some businesses, it makes sense to outsource some business functions, particularly in the startup phase. This article examines how to evaluate the pros and cons of...
4 Ways Outsourcing Business Functions Saves Money
Thanks to the Internet, most of us outsource tasks regularly without even realizing it. For example, you may be using QuickBooks Online to handle your accounting functions, Hootsuite to manage social media posts, and Google AdWords to create and measure campaigns....
How to Identify Your Target Market
Entrepreneurs struggle to identify a target market for their product or service. This article has tips on how to identify a target market. When you launch a business and market your products, it is best to define your target audience and then conducting precision...
4 Ways to Market Your Professional Services Business
Marketing a tangible product is usually easier than marketing a professional services firm, but it's not impossible to market your firm successfully. A popular business concept for entrepreneurs is a professional services business. However, marketing for professional...
How to Build Your Brand Online and In the Real World
Starting a small business and maintaining it in the real world requires some marketing savvy. While many entrepreneurs are not necessarily trained in the rigors of professional marketing, and many can’t afford a full-on advertising effort to help build the business,...
Escaping the Cube: Why, When, and How Workers Leave Corporate America to Pursue Entrepreneurial Ambitions
Increasingly, American workers are choosing to leave the corporate world and to start their own businesses. These departures are fueled by increasing optimism in the country's economic outlook, a desire to have more professional independence, and the appeal of being...
3 Digital Marketing Tips for New Businesses
Congratulations! You’ve decided to launch your entrepreneurial mission in the form of a new business. To fuel your small business growth, you’ll need an effective digital marketing strategy to put your business on the map. Here are three of our best tips for building...
The Art and Science of Long-Term Budget Forecasting
The future can feel very uncertain when you’re an entrepreneur. Predicting cash flow for the startup small business can seem like a guessing game. This is especially true in the first few years of any business, but particularly now when we’re faced with so many...