Benetrends Blog

Did you know more than one-third of all small businesses outsource a portion of their work to an outside vendor? Outsourcing allows small companies to work more efficiently and potentially cut overhead costs. If you’re considering outsourcing for your small...

You can’t do it all. It’s a lesson that many entrepreneurs learn the hard way. Starting a small business requires many talents, and some of them you simply won’t have or won’t have in enough abundance to be effective. That’s where outsourcing can help your business....

To start and run your business successfully, you need the right people possessing the right skills. For some businesses, it makes sense to outsource some business functions, particularly in the startup phase. This article examines how to evaluate the pros and cons of...

Thanks to the Internet, most of us outsource tasks regularly without even realizing it. For example, you may be using QuickBooks Online to handle your accounting functions, Hootsuite to manage social media posts, and Google AdWords to create and measure campaigns....

Entrepreneurs struggle to identify a target market for their product or service. This article has tips on how to identify a target market. When you launch a business and market your products, it is best to define your target audience and then conducting precision...

Marketing a tangible product is usually easier than marketing a professional services firm, but it's not impossible to market your firm successfully. A popular business concept for entrepreneurs is a professional services business. However, marketing for professional...

Starting a small business and maintaining it in the real world requires some marketing savvy. While many entrepreneurs are not necessarily trained in the rigors of professional marketing, and many can’t afford a full-on advertising effort to help build the business,...

Increasingly, American workers are choosing to leave the corporate world and to start their own businesses. These departures are fueled by increasing optimism in the country's economic outlook, a desire to have more professional independence, and the appeal of being...

Congratulations! You’ve decided to launch your entrepreneurial mission in the form of a new business. To fuel your small business growth, you’ll need an effective digital marketing strategy to put your business on the map. Here are three of our best tips for building...