Benetrends Blog

Thanks to the Internet, most of us outsource tasks regularly without even realizing it. For example, you may be using QuickBooks Online to handle your accounting functions, Hootsuite to manage social media posts, and Google AdWords to create and measure campaigns....

Entrepreneurs struggle to identify a target market for their product or service. This article has tips on how to identify a target market. When you launch a business and market your products, it is best to define your target audience and then conducting precision...

Marketing a tangible product is usually easier than marketing a professional services firm, but it's not impossible to market your firm successfully. A popular business concept for entrepreneurs is a professional services business. However, marketing for professional...

Starting a small business and maintaining it in the real world requires some marketing savvy. While many entrepreneurs are not necessarily trained in the rigors of professional marketing, and many can’t afford a full-on advertising effort to help build the business,...

Increasingly, American workers are choosing to leave the corporate world and to start their own businesses. These departures are fueled by increasing optimism in the country's economic outlook, a desire to have more professional independence, and the appeal of being...

Congratulations! You’ve decided to launch your entrepreneurial mission in the form of a new business. To fuel your small business growth, you’ll need an effective digital marketing strategy to put your business on the map. Here are three of our best tips for building...

The future can feel very uncertain when you’re an entrepreneur. Predicting cash flow for the startup small business can seem like a guessing game. This is especially true in the first few years of any business, but particularly now when we’re faced with so many...

The COVID-19 pandemic has brought on many challenges. Everyone is under pressure right now, but no one more than the small business owner. There is optimism that the gradual reopening process dictated by state and local governments will bring us back to being fully...

Women entrepreneurs are all around you, despite facing a myriad of challenges. Challenges such as pay inequity or having a tougher time receiving traditional loans, 40 percent of new entrepreneurs each year are women. In fact, it’s often the fact that women want the...

Mentorship matters. This is especially true for small startup companies, including those that are owned by women. In fact, a common challenge for female entrepreneurs is a lack of mentorship. This article discusses the importance for women entrepreneurs to seek out...