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Benetrends Blog

How Does Ageism Affect Older Entrepreneurs?

How Does Ageism Affect Older Entrepreneurs?

What role does age discrimination play in shaping the decisions of older entrepreneurs to go out on their own?   The question is an interesting one, given the rise of older business owners and the impact the oldest among us is having on the small-business...

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7 Top Tips for Senior Women Entrepreneurs

7 Top Tips for Senior Women Entrepreneurs

Women over 50 have the skills, experiences, and talent to be successful entrepreneurs. As seen in the recent post, “The Senior Startup: Tales from the Second Act”, there are powerful stories of women who have made the leap to make their entrepreneurial dreams a...

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The Senior Startup: Tales from the Second Act

The Senior Startup: Tales from the Second Act

Age is just a number. For entrepreneurs over 50, age – and the wisdom, experience, and insights it provides – are invaluable when contemplating starting a business.  In The Senior Startup: Tales From the Second Act, you will learn how entrepreneurs...

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Build a Better Business with Your Marketing Tool Kit

Build a Better Business with Your Marketing Tool Kit

Small businesses often find it challenging to get the word out about who they are and what they are providing to customers. Failing to focus on a robust marketing strategy can leave many small businesses wondering why customers are not visiting their storefronts or...

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How to Attract Great Employees to Your Small Business

When your business is ready to grow, you need talent to help you achieve new goals. As seen in the recent post, Get Up and Grow: The Small Business Guide to Expansion, having a long- and short-term plan for talent acquisition is a critical component of growth...

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Hire Employees or Outsource? How to Staff Your Business

Hire Employees or Outsource? How to Staff Your Business

As a small business owner, you are always looking for opportunities to grow your business, often needing to bring on new staff to help with expansion and growth plans.  The question for many small business owners is whether to hire employees or outsource. How to...

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Get Up and Grow: The Small Business Guide to Expansion

Get Up and Grow: The Small Business Guide to Expansion

Small businesses are usually looking for ways to expand their operations, revenue, and profit. Knowing where to commit time and financial resources are key decisions for small businesses looking to maximize the opportunities to add more customers and...

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4 Top Resources for Native American Entrepreneurs

4 Top Resources for Native American Entrepreneurs

Native Americans face cultural and regulatory challenges related to starting their own businesses. However, there are plenty of resources designed to help Native Americans get access to federal programs, financing, and networks of other professionals. As seen in the...

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